May 31, 2023

Tri-State Area supermarket chain Stew Leonard’s has seen demand for Bud Light drop dramatically due to the beer brand’s partnership with transgender influencer Dylan Mulvaney, The Post has learned.

The regional supermarket chain said sales of Bud Light at eight stores in Westchester County, Long Island, Connecticut and New Jersey have fallen by half since Mulvaney began selling the brand in shillings on April 1.

Meanwhile, Coors Light sales have increased at a similar rate — nearly 50% — over the past two weeks, according to Andrew Hollis, Stew Leonard’s grocery director.

“Since the publicity on the transgender issue, we’ve seen Coors Light outsell Bud Light for the first time,” Hollis told The Post.

As a result, Hollis is buying more Coors beers and less Bud Light, he told The Post.

“We order what we need on a weekly basis and I have scaled back our Bud Light orders,” he added.

Historically, Stew Leonard’s has sold about 20,000 Bud Light six-packs a year, compared to 15,000 Coors Light six-packs, he added.

Customers push shopping carts in front of a Stew Leonard grocery store.
Stew Leonard’s operates eight stores in the New York metro area.
Bloomberg via Getty Images

A six pack of Coors beer.
Coors Light sales are up 50% at Stew Leonard’s in recent weeks.
Getty Images

Dylan Mulvaney with a can of Bud Light
At Stew Leonard’s, Bud Light sales have halved since Mulvaney began selling the brand in shillings on April 1.
Dylan Mulvaney/Instagram

Coors Light is owned by Molson Coors Brewing Co.

Nationally, Bud Light sales are down 17%, while distribution volume fell a whopping 21% in the week ending April 15, according to data from NielsenIQ and Bump Williams Consulting.

“I’m amazed at how widespread the impact has been felt,” said Beer Marketer’s Insights editor Benj Steinman. “If there’s a 21% drop nationwide, that says the hit isn’t just red and nationwide.”