A social media influencer has joined the boycott of Bud Light by firing at cases of the beer while claiming companies were “Go Woke, Go Broke.”
Bri Teresi, a model and social media influencer, shared a video of her photographing a table full of Bud Light cans and Tampax tampons lined up in front of Honey Birdette lingerie to protest the three companies.
“Go Woke, Go Broke,” Teresi yelled before letting go of her frustration at the produce on a makeshift table atop two barrels.
“I shoot at Honey Birdette lingerie, Tampax tampons & Budlight. These companies have all woken up!” said Teresi in reply to her original video. “Tampax tampons used a biological man to promote their tampons. Honey Birdette used a biological man to model their lingerie. & you know Bud Light.”
Teresi referenced Bud Light’s controversial collaboration with transgender influencer Dylan Mulvaney, who was given a custom can with her face for the March Madness ad.
The model, who has amassed more than a million followers on both Instagram and Twitter, has spoken out about brands using non-biological women to advertise products primarily marketed to women.
Teresi, who has modeled for Honey Birdette in the past, chastised the luxury lingerie brand and refused to model again earlier this month after it ran an ad showing a male model wearing a three-piece set of high-end underwear.
“I was definitely surprised when Honey Birdette decided to post this photo of a biological man modeling women’s lingerie,” Teresi told Fox Business earlier this week. “When I saw this I was furious because I knew a woman had been robbed of opportunity and a job and I find it absolutely hysterical that this brand claims to be ‘by women, for women’ but deprives women of opportunity.”
Teresi joins other influencers and politicians in publicly protesting Bud Light after its controversial collaboration with transgender influencer Dylan Mulvaney.
On Monday, Arkansas Governor Sarah Huckabee Sanders announced the launch of “Real Women of Politics” koozies.
“Real women don’t have to fake it,” the former White House press secretary said in the release the ad.
Singer Kid Rock was one of the first public figures to protest by lining up and shooting at several cases of Bud Light in his expression of displeasure with the advertising campaign for the beer.
Country musician Travis Tritt followed Rock in protests by saying he would “remove all Anheuser-Busch products from my tour hospitality rider”
After the initial backlash, two top executives at Bud Light were sent on furlough, while “Ultra Right Beer” was expected to hit $1 million in sales just 12 days into operation.
