Bud Light is one of the brands sponsoring next month’s Cincinnati Pride Parade — the latest in a series of mixed signals the beer giant has given as it grapples with the controversy over its partnership with Dylan Mulvaney.
A look at the list of sponsors on the event’s website reveals that the Anheuser-Busch brand lends its name to the annual event, which will take place on June 24.
The image on the page shows a rainbow-colored bottle of Bud Light next to a glass of beer under the heading “Together in Pride.”
Bud Light’s sponsorship of the event was first flagged by conservative critics on social media.
The Post has reached out to both Anheuser-Busch and the event organizers for comment.
Anheuser-Busch sees Bud Light sales plummet for six straight weeks.
To revive interest in the brand, Bud Light is offering generous Memorial Day discounts, which in some cases amount to free beer.
Anheuser-Busch is trying to make amends with alienated consumers who were put off by Mulvaney’s social media posts touting Bud Light.
It has aired commercials that play heavily on red-blooded themes such as football and country music.
One ad showed young beer drinkers frolicking in the rain at a country music festival.
Last month, Bud Light’s sister brand, Budweiser, released a patriotic ad featuring the famous Clydesdale horses.
Mulvaney, the prominent transgender influencer, started posting videos and images on her social media last month touting Bud Light. beer.
As the controversy simmered, the Anheuser-Busch chief executive issued an apology that critics deemed flat.
“It was never our intention to be part of a discussion that divides people,” Brendan Whitworth, CEO of Anheuser-Busch InBev, said in a press release titled “Our Responsibility To America.”
“It’s our job to bring people together over a beer.”
The statement made no mention of the Mulvaney partnership.
